A mission statement expresses what we are striving for; it should be a clear and concise statement of what success looks like.

Being busy is not enough; it counts for nothing if there is not some deeper purpose. We need to know exactly what we are trying to achieve.

I learnt the true importance of a mission statement in the army.  For any military task, there will be a set of orders, often long and detailed, which tries to plan for every foreseeable eventuality. 

A really good mission or success statement should be memorable and measurable. 

This episode will help you create such a mission statement and if you want more information, then check out the accompanying article using this link:
https://therightquestions.co/what-is-a-mission-statement-and-why-do-you-need-one/